Websites
Summary
This site was lovingly created in partnership with a talented friend who specializes in web design and development. My intention with this site was to reimagine what a portfolio site could be—break the fourth wall, if you will.
Goal
Create a portfolio experience that feels like a choose your own adventure to demonstrate design thinking, creativity, and reputability.
Role
Creative Director & Writer
Team
Designer/Developer
Key features of the site
Colorful text upon hover
A subtle delighter for those who skim their cursor over text on web.
Dynamic content based on mood selected
The tone and substance of the content changes based on what people decide to select.
Interactive about page
Underlined text unveils the story with the help of a choose-your-own-adventure plug-in.
Personalized activies and recommendations
A curated playlists and external links, along with an interactive audio/visual plug-in.
Summary
Massive Square started as a digital marketing agency and pivoted to immersive tech startup. After a handful of VR and AR projects, I worked with the CEO to create a new website, writing all the copy in addition to helping create the projects being highlighted.
Goal
Highlight Massive Square’s expertise in immersive technologies to acquire new business with advertising agencies, movie studios, and the industrial sector.
Role
Copywriter, Creative
Team
Creative Director, front-end developer, back-end developers
Kelley Blue Book provides car owners and buyers with industry values and guidance. After clicking “What’s my Car’s Value”, users are taken the pages you see here. This hub allows users to compare values and decide what option best suits their needs.
Goal
Deliver comprehensive, concise, and helpful communication that simplifies the decision-making process of selling, trading, redeeming a KBB cash-value voucher, and donating a vehicle.
Role
UX Writer
Team
UX Designer, Product Manager, Developer
Process
As the lead UX Writer, I worked closely with UX Research to address questions like “what sorts of things do people consider when deciding to sell, trade, or donate your car?” and “what role do people see KBB playing in that process?”. Throughout the lifecycle of the project, I drafted sample copy for every wireframe and fine-tuned the messaging once we began prototyping the experience.
