HOW YOU FEELING?

Focused

Curious

Adventurous

I’ve always loved what I do.

From copywriting to UX writing to content design, I’ve dabbled in a bit of everything, having worked on advertising campaigns, immersive tech, content marketing, and product experiences—just to list a few.

As a communicator, I go beyond the words customers read (and sometimes don't read) to help teams succeed as a whole.

Collaboration is where magic happens. I love partnering closely with researchers to synthesize crisp insights, designers to co-create a design process, product managers to scope the best possible user experience, data analysts to tell a story with data, data scientists to communicate more tailored data-driven messages, developers to deliver technically feasible experiences, lawyers to craft clear and honest disclaimers, and leaders to bring a vision to life.

I believe there’s a business case to be made for trusting the design process (and making it fun along the way).

When done right, it has the power to make everyday people very happy. It’s a win for the customer/win for the team/win for the company.

So glad you stopped by.

If you found your way here, poking around this little site my friend Nenah and I made, it’s probably for a reason. Maybe you're a colleague popping by to say hi (hey, we should really catch up sometime).

Maybe we’ve met somewhere before, like on LinkedIn or at another company. Or maybe you’re looking for someone with writing and design chops to join your team.

Whatever the reason might be, you should know that I do more than write, simplify, stylize, strategize, and structure words on a screen.

I translate technical speak (e.g. hypothetically achievable) into human speak (e.g. totally doable) to make product experiences better and product teams more efficient.

My favorite part is working with talented people to tell the right story like the one where a real, everyday person falls in love with a product made by real, everyday people. In fact, I love it so much that I could totally keep talking about it, if you’d like to know more.

The marvelously miraculous misadventures of tiny things

One moment you’re thinking, the next you’re shrinking down to the size of a speck. Then, you make a trek inside the mind, and what you find is a soupy microcosm of one-of-a-kind squiggly shapes, spotty textures 🧬, and silly web-like lines.

Somewhere even deeper, just past the catacombs of concept, right next to the lobial decorder, you’ll find these little thingys called Thinklings: the fleeting messengers of the mind.

Suddenly, a brain storm is born. From it, these teeny tiny inklings of an idea are formed. They’re thinklings 👾: little beings that link the things we’re thinking.

One dashes by in the blink of an eye. After being honest, it finds proof of a concept, then— poof 💨 (it bursts into nonsense).

Nonetheless, you notice a stream of consciousness, where a thinkling is sinking ⚓️ into a proper mess.

More get caught on a random thought, getting lost in the process. And just like the rest, bang ❗️ pop 🎊 boom 🎆 —forever doomed to blissful nothingness.

Created with AI

"Anthony does a stellar job in leading teams through the design process, not just as a participant or a facilitator of the design process but as a leader.

Right from building customer empathy, synthesizing research findings, to informing product decisions. He is able to drive great design outcomes by staying true to the design process of provoking, designing, learning, and iterating"
- Group Product Manager
"Anthony does an awesome job showing through example the importance of design.

He never had to explain why content design was important because its importance was self-evident in the work Anthony delivered.”
- Senior Product Manager
"Anthony has an uncanny ability to capture the essence of any design or product concept and put those thoughts and ideas into a perfect message.

This applies to strategy documents and share outs, where he crafts the best way to communicate ideas. He also is very structured in his approach to storytelling."
- Principal Design Researcher
“Anthony always makes suggestions grounded in customer empathy and understanding.

He's adaptable and flexible and is more than happy to change direction if customer insights point in a different direction.”
- Senior Product Designer
“Anthony is great at going above and beyond to understand the customer problem at hand and how we can use AI/ML to solve for this.

We've had several great brainstorming sessions on using technology we've built at Intuit to deliver value to our customers.”
- Senior Data Scientist
“One thing that I love about Anthony is that he really cares,

he has a real point of view, and remains humble.”
- Principal Design Researcher
"Anthony is always willing to compromise on process but never on quality.

He is flexible with how he works (we could edit in real time or do seamless hand-offs) and he always delivers.”
- Product Designer
“I worked with Anthony on a few push notification campaigns. And I was blown away by his craft

(aka amazing content writing chops) and his strategic thinking and passion for creating the best customer experience. I also really appreciate Anthony's boundary-less leadership. His willingness and openness of looking past organizational boundaries to work with marketing partners”
- Product Marketer
“Anthony does a good job of engaging compliance and legal early in processes and makes an effort to understand the why behind the requests.

Anthony does a great job of providing well thought out meeting agendas in advance of meetings so meeting time can be maximized and used constructively.”
- Legal & Compliance Manager