Infographics
Client
Goal
Provide LinkedIn users at any stage of their careers with a comprehensive guide that reinforces easy tips with data points outlining benefits of having key profile info.
Summary
Many LinkedIn profiles are known to be unfinished—missing photos and basic information. LinkedIn’s research found that the reason may point to young professionals who were just starting out were intimidated by their lack of experience while established career professionals were accustomed to advancing their career without the help of their profile. The solution was a two-pronged approach, addressing the areas that benefited both audiences.
Role
Producer, Writer
Team
Account Director, Director of Production, Art Director, Designer
Client
Incapsula
Goal
Influence IT professionals and decision makers within companies that leverage IoT ecosystems to trust Incapsula with their security needs.
Summary
Incapsula is a cloud-based app delivery platform providing global network security, DDoS mitigation, content caching, application delivery, load balancing and failover services.
This infographic leverages iconic science fiction themes to illustrate the cyber threats within the IoT ecosystems. Not only did I write all the content, I pitched a linear narrative concept to the team and the client.
Role
Producer, Writer
Team
Account Director, Director of Production, Art Director, Designer
Role
Producer, Writer
Team
Account Director, Director of Production, Art Director, Designer
Goal
Communicate the urgency and importance of complying with GDPR regulations and position Imperva’s platform as a one-stop resource for managing the transition.
Summary
Imperva is a cyber security software that protects data and application software, regulation compliance, among other data-related services. GPPR regulations went into affect in May, 2018 and requires companies holding sensitive data to follow a stricter set of rules. Our approach broke down the key details under a theme about travel to speak to business decision-makers on the go.
Client
Toyota
Goal
Highlight the economic and environmental benefits that Toyota’s new headquarters will bring to Toyota, Texas, and the planet.
Summary
Toyota’s HQ move to Texas is huge news for the state’s economy. The team and I translated data points and construction highlights into 3 main selling points that spoke to the sensibilities of local Texans who care about job growth, eco-friendly facilities, and fun tid bits about the construction materials.
Role
Producer, Writer
Team
Account Director, Director of Production, Art Director, Designer