Advertising

“Creative Freedom” Billboard & Poster 

These geo-specific OOH ads were part of a multi-faceted Dropbox branding campaign that explored the idea that a cloud-based storage platform could be so much more than just a cloud-based storage platform. I worked closely with senior creatives to understand the process various professionals take to make their work happen. The Billboard and poster you see here speaks to the creative process of Journalists and Startup Entrepreneurs. This campaign targeted professionals were where they might be found (e.g. next to NY Times or Silicon Valley).